Louisville, CO:  The NSSF reports that nearly 5 million new shooters entered the shooting sports market in 2020.  Retailers during this time also reported an estimated 40 percent of their sales were to individuals that had never owned firearms before.  These new shooters, and the foundation of existing shooters in the market, all need a multitude of target options to learn and hone their skills in a safe manner. 

In response, ALLEN Company has introduced an expansive lineup of steel targets to their EZ-Aim™ target brand.  

Headlining the Steel Targets are the Hardrock AR500 Series, which are summarized below:  

Hardrock Steel Target Systems:

The Hardrock family of targets are all constructed from heavy-duty AR500 hardened steel and come standard in a high visibility background format ready for immediate shooting when you get to the range.  Hardrock targets are available in:

To help you customize your target setups to the format you prefer, the Custom Target Systems Quick-set Steel Target Stand and Rubber Strap Gong Hanging Kit were both also introduced.  These products are a great way to mount your steel targets quickly so that you can get right to ringing some steel downrange.  These items carry an MSRP of $62.99 and $16.99 respectively.  All of these products are also compatible with the EZ-Aim Custom Target System Platform.

In addition to the Hardrock AR500 Steel Targets, the Deflector Steel Targets were introduced.  The Deflector Series was designed exclusively for rimfire and airgun use and contains:  

In addition to this expansive target offering, these products can be displayed in a space-saving, comprehensive merchandising stand that is both shoppable for the consumer and customizable for the retailer.

View the full press release on The Shooting Wire